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Head of Marketing (m/f) - Hardlines

Head of Marketing (m/f) - Hardlines

Amazon EU SARL (Germany Branch)
Recruiting Team 


Job Description

Are you analytically sharp, keen to make a difference? Would you love to take on the challenge to drive customer demand for some of Amazon’s most diverse and challenging product categories?
Amazon Germany is looking for a Head of Marketing (m/f) for our Hardlines division with relentless focus on improving customer experience and innovative ideas to stimulate growth. In this role, you will manage a team whose primary goal is to drive demand across several categories on Amazon.

More specifically, your scope will include the following:


  • Conceive, execute and report against programs to drive New to Store customers (including Prime members) and incentivize repeat purchase
  • Invent brand new services, tools and product categories that customers will love


  • work with category-level Site Merchandisers to analyse traffic channel development & drive activities to improve channel effectiveness
  • Conduct cross-category analyses to optimize annual promotional activities, including advertising & retail marketing site placements
  • Build business cases for further investment in traffic channels, maximizing automation and sharing best practice
  • Conceive fresh ideas for investment in new traffic channels such as print, TV and radio

  • work alongside category teams to create inspirational campaigns & joint go-to-market planning in support of vendors’ marketing goals
  • Be the central interface between Retail & AMG teams, particularly for cross-team initiatives such as Christmas Holiday Gift Guide and category-themed promotional campaigns

Internal marketing interface
  • Drive new feature requests and innovations across desktop & mobile that will excite our customers and be considered 'best in class' across the industry
  • Write feature documents and prioritize requirements towards internal tech teams for the DE Hardlines division
  • Act as the central interface towards other internal teams such as PR, Kindle in driving cross-company campaigns and awareness

The ideal candidate is a marketeer at heart who can use data-based analysis to drive new shopping experiences for our customers.

Notwendige Qualifikationen

  • Minimum University degree
  • Several years of professional experience - ideally in an online, retail, e-commerce or consulting environment.
  • Skilled marketeer, ideally a thought leader in your field, together with knowledge of current marketing measurement practices
  • Customer Obsession, Customer Obsession, Customer Obsession
  • Track record of successful cross-functional project management
  • Experienced at leading teams, both in direct and matrix structures
  • Passionate self-starter, decisive and able to implement at speed
  • Ability to problem-solve using creative thinking and innovation.
  • Affinity for numbers and outstanding analytical skills
  • Great communicator with very good German and English skill

Wünschenswerte Qualifikationen

  • MBA or similar postgraduate qualification
  • Track record of bringing successful innovations to market

How does this sounds as a challenge? Is this the kind of environment in which you thrive? If so, we look forward to receiving your application. Please submit your online application including your CV and cover letter, stating your earliest start date and salary expectations.

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