• SEO Manager (f/m)

    Standort DE-BY-Munich
    Datum 2 months ago(16.4.2018 16:19)
    Referenznummer
    650116
    Company
    Amazon Deutschland Services GmbH
  • Job Description

    The Free Search team at Amazon has end-to-end responsibility for one of the largest managed marketing channels in the world. Our team is comprised by a marketing (SEO) team, an Engineering team and a Business Analysis team and we are truly international with members of our team in Seattle, London, Paris, Madrid, Munich, Bangalore, Beijing and Tokyo. We develop world leading proprietary technology including an automated experimentation system for measuring and driving SEO changes.

    This role has supporting responsibility for both managing and executing the SEO plan for the Amazon.de website, and as such, the successful candidate will have a proven track record of driving SEO growth. This position offers an unparalleled opportunity to leverage your understanding of SEO on behalf of, and armed with the strength of, one of the world’s leading consumer brands. You will collaborate with international counterparts on multiple projects at once, manage and report the day to day performance of the DE site, run campaigns and educate and advise multiple stakeholders.
    This position will be based in Amazon's Munich office.

    The SEO manager will be responsible for:
    • Contributing with the rest of the pan EU SEO team to improve SEO performance pan EU and in the DE, moving quickly to implement ideas and delivering results
    • Auditing and analyzing Amazon, identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance
    • Conducting SEO experiments in the DE and / or the other EU locales, using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness
    • Rolling out successful experiments pan EU with the other team members
    • Managing and executing the SEO plan for Amazon.de
    • Trouble-shooting small and large site issues and fixing them directly or managing projects to fix them through other teams
    • Shaping and executing our strategy to solve complex SEO problems that can have a material difference to our commercial performance.
    • Identifying strategic opportunities and prioritizing them against other tactical actions to achieve a balance of short term and long term performance
    • Designing and conducting rigorous A/B experiments on the effectiveness and efficiency of different SEO actions that will inform long term strategy. Translating analytical findings into actionable insights and concise business actions and recommendations.
    • Work with the WW platform technical teams to continue to enhance the current tools and build new test or measurement capabilities
    • Managing and tracking the SEO performance for Amazon.de
    • Running our weekly and quarterly performance review for DE and running cause and effect analysis to derive action plans
    • Partnering with teams outside of Traffic: running campaigns and educating multiple stakeholders to implement SEO best practices
    • Communicating performance to stakeholders within DE traffic and retail teams
    • Leveraging global resources to make the DE SEO program a success
    • Trouble-shooting complex site issues and either fixing directly or via engineering teams

    Notwendige Qualifikationen

    • Several years’ experience in eCommerce or online marketing, including time in a dedicated SEO role.
    • Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.
    • Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs
    • Solid data analysis skills and ability to identify actionable insights from large datasets
    • Proven track record in managing SEO projects from inception to completion
    • Experience with Enterprise SEO
    • Evidence of influencing and challenging key stakeholders to implement SEO
    • Proven ability to work closely with technical (software development) teams.
    • Excellent verbal and written English communication skills

    Wünschenswerte Qualifikationen

    • SQL is a plus
    • Any additional European Language is a plus.
    About our rewards
    We’ll expect you to go the extra mile, but we’ll also make sure you’re well rewarded. As well as a competitive salary and stock units we offer a host of other benefits.

    If you thrive in a challenging and fast-paced environment, you’ll meet your match with us, as you will be part of a vibe of constant improvement, where the things you do one moment, you will not necessarily be doing 6 months later. We don’t like to sit still, which is why we always treat every day like the first day. A day to make more good things happen for our customers. It’s that kind of spirit that drives our success now and keeps us ahead of the competition in the future. And you could be part of it. It’s as simple as this: Work Hard. Have Fun. Make History.
    Sounds interesting? We look forward to your application. Please apply online and upload your CV and a letter of motivation in English in one document (max. 5 MB).
    By submitting your resume and application information, you authorize Amazon to transmit and store your information in the Amazon group of companies' world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.



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